Mumbai, 18th August 2017: New Jersey based singer / songwriter DASU dropped his first major international single today in collaboration with Jamaican dancehall superstar Charly Black. The single ‘Turn Back Time’ is a collaborative release between Universal Music India and Aftercluv – Universal Music Latin America’s electronic dance and entertainment division.
DASU and Charly Black burn it up on “Turn Back Time” an infectious dancehall / pop smash that sees both artists in top form bringing out the best of both worlds! The summer vibe of the track gels with the rhythm of the island drums…it’s today’s sound where Pop is embracing Dancehall like never before!
Says an elated DASU, ““Turn Back Time” can be best described as a dancehall pop record with a little hint of my style. The song has a heartfelt, meaningful moment behind it. Charly Black brought the flavour and energy, he added the fire! Nobody can think of dancehall today and not think of Charly Black. I feel blessed to have worked with all those involved on this project including the coolest Producers Rishi Rich and Naamless and a big shout out to my record label Universal Music Group and Aftercluv who are taking the music around the world!”
CHARLY BLACK says “As soon as I heard the beat and DASU’s vocals I knew I wanted to be a part of the record. It’s great that we are blending cultures and musical styles in this way, its groundbreaking for a Dancehall and an Indian artist to do something like this and I’m very excited to see where it will lead to. DASU is an amazing young talent and this is a great way for him to announce himself to the world. His future is very bright and I’m glad to be a part of this amazing song and video.”
Pedro Guzman, Senior Vice President A & R, AFTERCLUV says, “We are delighted to be a part of this project with our partners Universal Music India, bringing together global artistes such as DASU and Charly Black!”
Devraj Sanyal Managing Director and CEO, Universal Music Group, India & South Asia says, “What an exciting journey this has been, since we signed DASU in 2016. Our belief in his talent has paid off with the release on his first major international single “Turn Back Time”. Charly Black is the hottest Dancehall artist worldwide right now and to have him on board is an incredible feeling! Thanks to our colleagues at AFTERCLUV without who this collaboration would not have been possible. With Dancehall currently the flavor across the globe, we are confident that this song will travel far and wide breaking barriers for both artistes”.
Recorded in Mumbai, New Jersey and Miami the track has been Written & Composed by DASU, Rishi Rich, Naamless, Charly Black and Produced by Rishi Rich and Naamless.
The music video has been shot on the beaches of Miami and is directed by famed International video director Rock Jacobs whose previous work includes videos from Skrillex, The Vamps, Marilyn Manson, Lil Wayne, J- Cole, De La Soul, Ludacris, Ice Cube amongst others.
Charly Black is one of the quickest rising talents in the US & Latin America. He has previously collaborated with superstars Daddy Yankee and Major Lazer’s Jillionaire and is the only Jamaican singer ever to have a ‘Diamond’ certification in Central America, for his global smash ‘Gyal you a party animal’ which surpassed over 200 million streams worldwide! With his infectious dancehall sound Charly Black has made it to the list of Top 500 most played artists on Spotify making him one of the hottest talents across South and North America.
DASU Ft. Charly Black ‘Turn Back Time’ is available worldwide across digital platforms exclusively on Universal Music Group/Aftercluv.
Aftercluv is Universal Music Latin America’s electronic dance music and entertainment division. A 360 platform encompassing a record label, management, booking, media, publishing, brand partnerships, festival and event services. Aftercluv enjoys a strategic position with operations in nine countries and 12 cities, including Los Angeles, Miami, Mexico City, San Jose, Bogota, Rio de Janeiro, Buenos Aires, Santiago, Lisbon, Madrid, Barcelona and Ibiza. With four global radio shows, two TV shows, one radio station, and the #1 online vertical in Latin America dedicated to dance electronic music –www.aftercluv.com – Aftercluv has also hosted various festivals and events including the first-ever KPTL SOUND FSTVL in Bogota in 2016 and The Social Festival in Mexico City and Bogota in March 2017.
About Universal Music India:
Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group (UMG) and is home to record labels such as A&M Records, Blue Note Records, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Emarcy, Geffen Records, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records.
UMIPL has an extremely rich Indian catalogue comprising songs from classic Hindi and Regional Films, IndiPop, Bhangra, Ghazals and Devotional. It’s enviable catalogue includes artistes such as Asha Bhosle, Anup Jalota, Bombay Vikings, Jagjit Singh, JoSh, Malkit Singh, Pankaj Udhas, Panjabi MC, Raghav, Mohit Chouhan, Euphoria, Adnan Sami, Rabbi Shergill, Rahat Fateh Ali Khan to name a few. UMIPL’s `film’ catalogue (the 2nd largest in India) spans music from blockbusters such as Sholay, Qurbani, Amar Akbar Anthony, Chori Chori Chupke Chupke, Devdas and Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey from the 70’s to date. On the International music front, UMIPL are the clear market leaders with artistes such as ABBA, Bon Jovi, Bryan Adams, Enrique Iglesias, Eminem, Lady Gaga, Taylor Swift, Justin Bieber, Katy Perry, The Beatles, UB40, Deep Purple, Enigma, Norah Jones, Deadmau5, The Chemical Brothers, amongst host of others, popular music icons and household names in India.
Amrit Dasu a.k.a. “DASU” – singer, songwriter & model of Indian descent, was born in the United States and raised in the city of Hong Kong. English is his first language however he is also fluent in Cantonese, Hindi and Punjabi. His father traveled very often for business, so Amrit got to see all parts of the world at very young age, naturally giving him a worldly and eclectic taste in music. Some of his biggest influences are superstars like Michael Jackson, Chris Brown & Justin Timberlake. He admires the artists who have the look, the voice, the dance moves, the music and most importantly the ability to have a positive influence on the world basically the total package which is what he himself aspires to be.
After putting out his music on the internet since 2014, DASU bagged his first major record deal with the Universal Music Group in 2016. His debut single “Dil Kya Kare (Did I Love You?)” was produced by the prolific RISHI RICH and featured Bollywood actress Mallika Sherawat as the main lead in the music video. DASU’s suave R&B vocals laced over a sample of the eternal `Julie’ classic “Dil Kya Kare” instantly connected with the youth. The music video surpassed 2 million views on VEVO/YouTube in no time while the song soon became a favorite on radio and television.
DASU followed up with “Frenemies” – a straight from the heart English RnB / Soul gem with a new school RnB/Pop sound. Almost half a million views later, DASU had already built a robust fan following….a following that recognizes his song writing and vocal talent and more importantly his honest work ethic.
In August 2016, DASU dropped his debut EP titled HOLDING ON. A 5 track EP that included three brand new tracks + the hits “Dil Kya Kare (Did I Love You?) & “Frenemies”. The release of the EP gave a huge spike to DASU’s image and fan base as he got featured on Apple Music’s `New Artist Spotlight’ for South Asia while Vh1 put him on their prestigious `Vh1 India Rules’ platform. He also performed to over 10000 screaming fans at India’s largest music & camping festival Enchanted Valley Carnival.
DASU – PRINT MEDIA QUESTIONS
Exclusive 1-2-1 interview with Dasu
- The journey until now in the industry has it been difficult? Can you sum up your experience?
It has been difficult but that’s what life is all about, you appreciate things you work hard for. Ive been working on my craft for years now and its always about getting better as you grow older you want to discover who you are as a person and who you want to be. There is no right way of doing music because music is a feeling of a moment. That’s what my experience has taught me so far. You have to trust yourself and hope for the best.
- What was that particular inspiration that led you to become a singer?
My inspirations are a lot of RnB music from the early 2000s I grew up on a lot of melodic music and that’s what I strive to make. Music just helps me express myself better. I believe I am born to be on stage pouring my heart out to the world about what I see and think.
- Your current video is very well made, do you as an artist have an input into the storyline of the video?
Yes, as an artist I like to have control over how my product is. This video was shot with a director from California called Rock Jacob. He listened to ideas I have and came up with an amazing video. Credits to him for being a master at his craft!
- How did your collaboration with Charly Black come about?
We (producers and I ) did a demo version of the song in Mumbai and performed it at the EVC2016 festival and people seemed to have really loved the song so when we sent it to Charly he was super down because he loved the song just as much. But he made the song 10x better. I Love his takes. He killed it!
- What was it like working with Charly Black?
He is super humble. Loved working with him. He has some of the biggest hits in the world right now. I wish him the best. Hes the homie. We are boys for life now.
- As an artist many writers must come to you with songs, how do you decide which suited to you?
Yes it’s funny because I turn down a lot of songs because I love a song but then when its time to record them I don’t have that feeling of writing it or its always missing the soul from me. I enjoy singing song I write myself because that’s what my music is about. My life is my art.
- After reading your profile we can see you are very talented, what other languages can you sing in?
I can sing in English, Punjabi, Hindi and Cantonese sometimes in Spanish. I want to do it all! Why not right?
- How would you say the Asian music industry differs from the main stream industry?
The Asian market is more for Asian people but ive seen people from all around the world loving Bollywood music. If psy can have a hit like gangnam style all over the world. Why cant we? Big up Punjabi MC. Till this day his song is played all over the world. Music has no language.
- Who is your favourite music director you have worked with?
I don’t have a fav music director. Every producer has a different take to music and that what makes music unique and different.
- Which music director would you like to work with (both Asian & mainstream)
I would love to work with Timbaland. He’s super dope! And has done some of my fav songs.
- Who would you like to do a collaboration with from both Asian and mainstream – Male & Female?
Would love to work with Arijit Singh. He is cool.
- Do you have any further collaborations that you are currently working on?
Yes im working on an EP right now. I might just make it a mixtape and release it for free!
- What advice would you have for someone who wants to take steps to a career in the music industry
Never give up and always believe in yourself even if no one does. Confidence can take you very very far. Also be yourself!
- Why do you think it is difficult for Asian artist’s to make their mark in the mainstream music industry?
Well I think its because people fear what they don’t know. Our desi community has so much talent but sometimes maybe our community does not support them till they reach global success. One of the biggest populations in the world. We can do anything we want!
- Do you have any plans to hit the Bollywood film industry, if so can you share this with us?
I want to work with Akshay Kumar. His message is very respectable and I want to be a part of it. I would never charge him. Akshay gets any music for free from me!
- Which Bollywood star would you like to do a track for?
- What is the highlight of your career so far?
My song Frenemies. Changed my life. Its also my message to the industry that I don’t care what they think I will always do what I want! Its all about the PEOPLE not the stuff that goes on behind the scenes.
- Your track Turn Back Time is doing well in the UK, when can we expect a live performance from you for your UK fan’s
First of all thank you for all the support! Turn Back Time has been loved so much by UK and im so proud of the project. I hope to come to UK very soon! And with more new music. Cant wait to turn up with my UK people.